April 29, 2024
Tencent Interactive Entertainment MoreFun Studio presents customized Series “The Story of Kamona” for Arena Breakout
MoreFun Studio, a game studio under the umbrella of Tencent gaming, China’s leading gaming giant, and Mama Production, a film production company from Serbia, have created a 4-episode-long video series to promote the highly anticipated Chinese shooting game, Arena Breakout, who has garnered over a hundred million registered players worldwide already. Creating a live-action series tailored to the gritty realism of such a hardcore shooter game presents a significant challenge for both collaborating parties. Undoubtedly, this venture represents a fascinating endeavour in the realm of game-derived content and marks a highly successful cross-border collaboration between the involved parties.
Ivana Dimitrijevic, owner of Mama Production believes a set of specific skills and a vast reference list in gaming content development were the things to recommend them for the job. “This collaboration not only deepened our understanding of the Chinese gaming industry but also provided valuable cooperative experience for both parties. I am thrilled to have contributed Serbian expertise to this groundbreaking project and look forward to further opportunities for cross-cultural collaboration”, said Dimitrijevic.
The entire process of ideating, casting and producing lasted almost three months, while filming locations included the old BIP brewery in Belgrade, house at Ivanovo and a crew of approximately 100 people per set. To ensure the utmost professionalism, Mama Production enlisted the acclaimed actor Andrei Lenart, known for his roles in Hollywood films such as “Kingsman: The Secret Service” (IMDb rating 7,7) and “Star Wars: Episode VII – The Force Awakens” (IMDb rating 7,8), as the lead role. Additionally, the invited a group of local experienced professional tactical advisors and weapons experts to participate in the production and provide guidance, adding hardcore realism and impact to the promotional video. Striving to craft an immersive cinematic experience, while ensuring actors’ reactions align with reality and maintaining a high level of professionalism in military aspects.
“The partnership with Mama Production represents an exciting step forward in our efforts to create engaging content for our global audience. We are proud to pioneer this cross-border partnership and believe it sets a positive precedent for future collaborations in the
gaming industry”, highlighted Jack, creative director of Tencent’s More Fun Studio.
The live-action series “The story of Kamona” produced in Serbia, is set to premiere worldwide in May of this year.
This case of collaboration between Serbia film production company and China’s leading gaming company in the gaming content industry opens new possibilities for future cooperation and contributes to the diverse development of the global content industry. Looking forward, it is hoped that Mama Production from Serbia and More Fun Studio from China will have more opportunities for collaboration, jointly creating more high-quality and influential works, bringing more exciting gaming experiences to players worldwide.